100 years of Marketing with Assoc. Prof. Mogens Bjerre & Tilde Heding
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100 years of Marketing with Assoc. Prof. Mogens Bjerre & Tilde Heding In-Person
A short talk about how we used the CBS Library and online resources to create an overview of 35 years (not a 100 though…) of brand management for our textbook on Brand Management. There will be an introduction to the book and the data applied.
Link to publication: Heding, T., Knudtzen, C. F., & Bjerre, M. (2020). Brand management : Mastering research, theory and practice. (3. ed.). Routledge.
Assoc. Prof. Mogens Bjerre & Teaching Assoc. Prof. Tilde Heding
An event in CBS Library anniversary series A 100 years of...
- Date:
- Thursday 13 October 2022
- Time:
- 15:00 - 16:00
- Time Zone:
- Central European Time (change)
- Location:
- CBS Library Forum - Solbjerg Plads lower ground floor
- Campus:
- Solbjerg Plads
- Categories:
- CBS Library Forum Talks
CBS Library Forum Events