Qualitative research is a time-consuming exercise that requires strict methodological discipline and transparency on the part of the researcher at every step in order to ensure scientific rigor and reliability.

There are no real shortcuts, but with NVivo you can harness the process and achieve the necessary consistency and robustness in your analysis. The software can help you organize and make sense of most types of unstructured and semi-structured data, whether of your own making (interviews, surveys, etc.) or ready-made and harvested from online platforms such as Twitter, Facebook, or YouTube.

Through NVivo you can probe your data in a number of ways: Use the word frequency option to get an initial idea about topics discussed; run a text search to verify relevance and establish quick connections; or implement a traditional encoding regime for a deep dive into even the remotest corners of your data.

In this course we will look at the basic features that will allow you to go away and start interacting with NVivo in a both meaningful and purposeful way 

Follow three simple steps to create your personal NVivo account:

1. Send an e-mail from your CBS e-mail account to nvivo@cbs.dk with the subject "NVivo license request"
2. Download NVivo for Windows or NVivo for Mac from the registration e-mail
3. Enter the license key